As a direct-to-consumer (DTC) startup, Notch Health relied heavily on customer service and user experience. Since the primary product was at-home health tests, they needed an explainer video to walk their customers through the process in a friendly, clear and accessible way.

I was responsible for managing the project and overall creative direction, including sourcing the creative agency, collaborating on storyboarding, writing the video script, and identifying and recording voiceover talent.