Content Marketing Kickstart
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
What you’ll gain
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A deeper understanding of the content your audience consumes
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Insight on how to invest in the right tactics and channels
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A content strategy that’s easy to implement (and detailed instructions on how to scale it with your business)
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Templates and resources to help you create content that converts, whether you’re a team of 1 or 1,000
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
What’s inside
Module 1: Strategy
Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Module 2: Systems
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Maybe you want to turn a hobby into something more.
Module 3: Scale
Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Early-bird pricing
Early-bird pricing
✺ FAQs ✺
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Because you know your business best. If I’m hired to develop a content strategy for a client, I spend at least 30% of that time learning about their business. So instead of paying me to learn about things you already know, I’ve distilled 10 years of content experience into a self-guided program that empowers you to take your content to the next level.
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Ultimately, you can’t do it all yourself. But I’ll teach you where and what to focus on until you can hire someone to support you. The course is designed for anyone who wants to build a content marketing function so that when your business grows, your content strategy can grow with it.
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Nope, nope, and nope! In fact, there’s a whole section of this course dedicated to teaching you when and how to make your first content hire(s). By the end, you’ll have the confidence to know when it makes sense to hire a fractional content strategist or freelance writer and when it’s time for a Head of Content.
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One of the biggest hurdles marketing organizations face today is C-suite leaders (sometimes even CMOs) who don’t really understand content marketing. Even if content channels completely transform over the next 5-10 years, the fundamentals you learn in this course teach you how to adapt your content strategy accordingly. And you’ll also have a deep understanding of the type of content leader you need to hire, when the time comes.
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Honestly, yes. But it’ll be scattered over hundreds of blog posts, webinars, books, and LinkedIn posts from the top content experts out there–and that’s assuming you know where to start. The beauty of the Content Marketing Kickstart program is that I provide you with the information you most need to know when you’re first getting started, organized in a way that’s easy to implement and scale. No point in wasting 180 hours on research when you could spend 10 hours taking a course. You’re trying to run a business, after all.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
